Brand Hollywood : selling entertainment in a global media age /

Bibliographic Details
Main Author:	Grainge, Paul, 1972-
Format:	Book
Language:	English
Published:	London ; New York : Routledge, 2008.
Subjects:	Motion pictures > United States > Marketing. Corporate image. Brand name products.
Online Access:	Table of contents only Publisher description

Description
Physical Description:	xii, 212 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references (pages [191]-203) and index.
ISBN:	9780415354042 (hardback : alk. paper) 0415354048 (hardback : alk. paper) 9780415354059 (pbk. : alk. paper) 0415354056 (pbk. : alk. paper)