APA (7th ed.) Citation

Malhotra, N. K. (2007). Fundamentals of marketing research. Sage Publications.

Chicago Style (17th ed.) Citation

Malhotra, Naresh K. Fundamentals of Marketing Research. Thousand Oaks, Calif.: Sage Publications, 2007.

MLA (9th ed.) Citation

Malhotra, Naresh K. Fundamentals of Marketing Research. Sage Publications, 2007.

Warning: These citations may not always be 100% accurate.