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Global product : strategy, product lifecycle management and the billion customer question /

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Bibliographic Details
Main Author: Stark, John, 1948-
Format: Book
Language:English
Published: London : Springer, [2007]
Series:Decision engineering.
Subjects:
Product management.
Product life cycle.
Export marketing.
Description
Physical Description:xiii, 215 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (page [209]) and index.
ISBN:1846289149 (hbk.)
1846289157 (ebk.)
9781846289149 (hbk.)
9781846289156 (ebk.)