What the customer wants you to know : how everybody needs to think differently about sales /

Bibliographic Details
Main Author: Charan, Ram
Format: Book
Language:English
Published: New York : Portfolio, 2007.
Subjects:
Table of Contents:
  • The problem with sales
  • Fixing the broken sales process
  • How to become your customer's trusted partner
  • The value account plan
  • Developing the value creation sales force
  • Making the sale
  • Sustaining the process
  • Taking value creation selling to the next level.