Charan, R. (2007). What the customer wants you to know: How everybody needs to think differently about sales. Portfolio.
Chicago Style (17th ed.) CitationCharan, Ram. What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales. New York: Portfolio, 2007.
MLA (9th ed.) CitationCharan, Ram. What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales. Portfolio, 2007.
Warning: These citations may not always be 100% accurate.