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Analysis for marketing planning /

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Bibliographic Details
Main Author: Lehmann, Donald R.
Other Authors: Winer, Russell S.
Format: Book
Language:English
Published: Boston : McGraw-Hill Irwin, [2008]
Edition:7th ed.
Subjects:
Marketing > United States > Management.
Online Access:Publisher description
Table of contents only
Description
Physical Description:xii, 299 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780073529844 (alk. paper)
0073529842 (alk. paper)