The behavioral economics of brand choice /

Brand choice : revealing customers' unconscious-automatic and strategic thinking processes /
by: Trappey, Randolph J.
Published: (2005)

Branded : the buying and selling of teenagers /
by: Quart, Alissa
Published: (2003)

Repeat-buying : facts, theory, and applications /
by: Ehrenberg, A. S. C.
Published: (1988)

Brand trial after a change in promotion credibility /
by: Montgomery, David B.
Published: (1970)

Consumer republic : using brands to get what you want, make corporations behave, and maybe even save the world /
by: Philp, Bruce, 1958-
Published: (2011)

Brandwashed : [tricks companies use to manipulate our minds and persuade us to buy] /
by: Lindström, Martin, 1970-
Published: (2011)

Determinants of private label attitude : predicting consumers brand preferences using psychographics /
by: Weiss, Stefanie
Published: (2015)

Brands in the balance : meeting the challenges to commercial identity /
by: Drawbaugh, Kevin
Published: (2001)

Product experience /
Published: (2008)

Buyer attitudes and brand choice behavior /
by: Day, George S.
Published: (1970)

Marketing without advertising : brand preference and consumer choice in Cuba /
by: Morales, Emilio, 1969-
Published: (2012)

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy /
by: Lindström, Martin, 1970-
Published: (2011)

Handbook of brand relationships /
Published: (2009)

The science and art of branding /
by: Franzen, Giep
Published: (2009)

Lifestyle brands : a guide to aspirational marketing /
by: Saviolo, Stefania
Published: (2013)

Tribal marketing, tribal branding : an expert guide to the brand co-creation process /
by: Richardson, Brendan
Published: (2013)

The soul of the new consumer : the attitudes, behaviors, and preferences of E-customers /
by: Windham, Laurie
Published: (2000)

Experience the message : how experiential marketing is changing the brand world /
by: Lenderman, Max
Published: (2006)

Product experience /
Published: (2008)

Data analytics and influencer marketing for cultivating brand evangelism and affinity /
Published: (2025)

Globalization, culture, and branding : how to leverage cultural equity for building iconic brands in the era of globalization /
by: Torelli, Carlos J.
Published: (2013)

Home for HENRYs : meet the new customers home décor marketers are searching for: high-earners-not-rich-yet /
by: Danziger, Pamela N.
Published: (2017)

Branding your business : promoting your business, attracting customers and standing out in the market place /
by: Hammond, James, 1952-
Published: (2008)

Creating images and the psychology of marketing communication /
Published: (2006)

Cyberbranding : brand building in the digital economy /
by: Breakenridge, Deirdre
Published: (2001)

Stochastic models of consumer choice behavior /
by: Montgomery, David B. (David Bruce)
Published: (1971)

Brand failures : the truth about the 100 biggest branding mistakes of all time /
by: Haig, Matt
Published: (2003)

Brand failures : the truth about the 100 biggest branding mistakes of all time /
by: Haig, Matt
Published: (2011)

Branding only works on cattle : the new way to get know (and drive your competitors crazy) /
by: Baskin, Jonathan Salem
Published: (2008)

Primal branding : create zealots for your brand, your company, and your future /
by: Hanlon, Patrick
Published: (2006)

Primal branding : create zealots for your brand, your company, and your future /
by: Hanlon, Patrick
Published: (2006)

The illusion of choice : 16 1/2 psychological biases that influence what we buy /
by: Shotton, Richard
Published: (2023)

Branded male : marketing to men /
by: Tungate, Mark, 1967-
Published: (2008)

Basics of branding : a practical guide for managers /
by: Gronlund, Jay
Published: (2013)

Strong brands strong relationships /
Published: (2015)

Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships /
by: McEwen, William J.
Published: (2005)