The behavioral economics of brand choice /

Brand choice : revealing customers' unconscious-automatic and strategic thinking processes /
by: Trappey, Randolph J.
Published: (2005)

Branded : the buying and selling of teenagers /
by: Quart, Alissa
Published: (2003)

Repeat-buying : facts, theory, and applications /
by: Ehrenberg, A. S. C.
Published: (1988)

Brand trial after a change in promotion credibility /
by: Montgomery, David B.
Published: (1970)

Consumer republic : using brands to get what you want, make corporations behave, and maybe even save the world /
by: Philp, Bruce, 1958-
Published: (2011)

Brandwashed : [tricks companies use to manipulate our minds and persuade us to buy] /
by: Lindström, Martin, 1970-
Published: (2011)

Determinants of private label attitude : predicting consumers brand preferences using psychographics /
by: Weiss, Stefanie
Published: (2015)

Brands in the balance : meeting the challenges to commercial identity /
by: Drawbaugh, Kevin
Published: (2001)

Product experience /
Published: (2008)

Buyer attitudes and brand choice behavior /
by: Day, George S.
Published: (1970)

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy /
by: Lindström, Martin, 1970-
Published: (2011)

Handbook of brand relationships /
Published: (2009)

Lifestyle brands : a guide to aspirational marketing /
by: Saviolo, Stefania
Published: (2013)

Tribal marketing, tribal branding : an expert guide to the brand co-creation process /
by: Richardson, Brendan
Published: (2013)

The soul of the new consumer : the attitudes, behaviors, and preferences of E-customers /
by: Windham, Laurie
Published: (2000)

Experience the message : how experiential marketing is changing the brand world /
by: Lenderman, Max
Published: (2006)

Product experience /
Published: (2008)

Data analytics and influencer marketing for cultivating brand evangelism and affinity /
Published: (2025)

Cyberbranding : brand building in the digital economy /
by: Breakenridge, Deirdre
Published: (2001)

Creating images and the psychology of marketing communication /
Published: (2006)

Stochastic models of consumer choice behavior /
by: Montgomery, David B. (David Bruce)
Published: (1971)

Brand failures : the truth about the 100 biggest branding mistakes of all time /
by: Haig, Matt
Published: (2011)

Brand failures : the truth about the 100 biggest branding mistakes of all time /
by: Haig, Matt
Published: (2003)

Primal branding : create zealots for your brand, your company, and your future /
by: Hanlon, Patrick
Published: (2006)

Basics of branding : a practical guide for managers /
by: Gronlund, Jay
Published: (2013)

Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships /
by: McEwen, William J.
Published: (2005)

Strong brands strong relationships /
Published: (2015)

Defending your brand against imitation : consumer behavior, marketing strategies, and legal issues /
by: Zaichkowsky, Judith Lynne, 1951-
Published: (1995)

PATTERNS IN BRAND MONITORING : a scientific approach to brand protection analysis.
by: BARNETT, DAVID
Published: (2025)

Beyond branding /
Published: (2003)

The connected customer : the changing nature of consumer and business markets /
Published: (2010)

Beating low cost competition : how premium brands can respond to cut-price rivals /
by: Ryans, Adrian B., 1945-
Published: (2008)

Determinants of brand imagery and attitude : with special reference to private brands.
by: Myers, John Graham, 1933-
Published: (1967)

Co-branding : the science of alliance /
Published: (1999)

Branding : a practical guide to planning your strategy /
by: Randall, Geoffrey, 1938-
Published: (2000)

Rivalry and group behavior among consumers and brands : comparisons in and out of the sport context /
by: Havard, Cody T., 1981-
Published: (2021)