Cover Image

The behavioral economics of brand choice /

Bibliographic Details
Other Authors: Foxall, G. R.
Format: Book
Language:English
Published: Basingstoke : Palgrave Macmillan, 2007.
Subjects:
Brand choice.
Consumer behavior.
Description
Physical Description:xix, 292 pages ; 22 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780230006836 (hbk.)
0230006833 (hbk.)