http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Readings in advertising, society, and consumer culture
xiii, 425 pages : illustrations ; 26 cm.
Roxanne Hovland, Joyce Wolburg, Eric Haley, editors ; foreword by Ron Taylor.
Includes bibliographical references and index.