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Lovemarks : the future beyond brands /

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Bibliographic Details
Main Author: Roberts, Kevin, 1949-
Format: Book
Language:English
Published: New York : powerHouse Books, [2006]
Edition:Saatchi & Saatchi designers' ed.
Subjects:
Branding (Marketing)
Brand name products > Forecasting.
Advertising > Brand name products.
Trademarks.
Description
Item Description:Previous edition: 2005.
Physical Description:379 pages : color illustrations ; 29 cm. + 1 CD-ROM (4 3/4 in.).
Bibliography:Includes bibliographical references and index.
ISBN:9781576873557 (hbk.)
1576873552 (hbk.)