Consumer behavior : in fashion /

Bibliographic Details
Main Author:	Solomon, Michael R.
Other Authors:	Rabolt, Nancy J.
Format:	Book
Language:	English
Published:	Upper Saddle River, N.J. : Prentice Hall, [2004]
Subjects:	Fashion merchandising. Clothing and dress > Marketing. Consumer behavior. Consumers' preferences. Consumers > Psychology. Consumer protection. Mode > Marchandisage. Vêtements > Commercialisation. Consommateurs > Comportement. Consommateurs > Préférences. Consommateurs > Psychologie. Consommateurs > Protection.

Description
Physical Description:	xiv, 542 pages : illustrations ; 26 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	013081122X 9780130811226