Strategic marketing for nonprofit organizations /

Bibliographic Details
Main Author:	Andreasen, Alan R., 1934-
Other Authors:	Kotler, Philip
Format:	Book
Language:	English
Published:	Upper Saddle River, NJ : Pearson/Prentice Hall, [2008]
Edition:	7th ed.
Subjects:	Nonprofit organizations > Marketing.

Description
Physical Description:	xxii, 504 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780131753723 (hardcover : alk. paper) 013175372X (hardcover : alk. paper)