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Consumer behavior.

Market research report summarizes current research on why consumers buy and how to influence their purchasing, based on data from U.S. retail market analysts, consumer behavior specialists and recent consumer survey results. The handbook presents insight on demographics, including the Hispanic, Afr...

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Bibliographic Details
Corporate Author: Richard K. Miller & Associates
Format: Serial
Language:English
Published: Loganville, GA : Richard K. Miller.
Subjects:
Consumer behavior > United States > Periodicals.
Consumer behavior > United States > Statistics > Periodicals.
Consumers' preferences > United States > Periodicals.
Motivation research (Marketing) > United States > Periodicals.
Marketing research > United States > Periodicals.
Description
Summary:Market research report summarizes current research on why consumers buy and how to influence their purchasing, based on data from U.S. retail market analysts, consumer behavior specialists and recent consumer survey results. The handbook presents insight on demographics, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, Gay & Lesbian, and Affluent consumer groups.
Published:Began in 2006?
Item Description:Description based on: 2007; title from title page.
Writers: Richard K. Miller, Kelli D. Washington, <2007->
Physical Description:volumes ; 28 cm.
Publication Frequency:Annual