Cover Image

Leisure market research handbook.

Handbook identifies 51 segments in the leisure marketplace where consumers spend their non-working time and discretionary income. Has statistics on expenditures and participation, market characteristics and trends, demographics and lists of resources.

Bibliographic Details
Corporate Author: Richard K. Miller & Associates
Format: Serial
Language:English
Published: Loganville, GA : Richard K. Miller, [2008-]
Subjects:
Leisure > Research > United States > Handbooks, manuals, etc.
Recreation > Research > United States > Handbooks, manuals, etc.
Consumer behavior > United States > Handbooks, manuals, etc.
Consumer behavior > United States > Statistics > Periodicals.
Consumers' preferences > United States > Handbooks, manuals, etc.
Marketing research > United States > Periodicals.
Description
Summary:Handbook identifies 51 segments in the leisure marketplace where consumers spend their non-working time and discretionary income. Has statistics on expenditures and participation, market characteristics and trends, demographics and lists of resources.
Published:Began with: 2008.
Item Description:Description based on first issue; title from title page.
Physical Description:volumes ; 28 cm.
Also available online.
Publication Frequency:Biennial, <2012/2013>-