Organizational identity in practice /

Bibliographic Details
Other Authors:	Lerpold, Lin
Format:	Book
Language:	English
Published:	London ; New York : Routledge, 2007.
Subjects:	Corporate image. Corporate image > Case studies. Corporate culture. Trademarks.
Online Access:	Table of contents only Publisher description

Table of Contents:

Scania's bonneted trucks / Olof Brunninge
Why do managers talk about identity? / Roxana Barbulescu and John Weeks
Organizational identity and formulating strategy : the breaking and remaking of AT&T / Yolanda Sarason and Johan van Rekom
Handelsbanken and Internet banking / Olof Brunninge
The Swedish Industrial Development Fund : state trust, bank, or venture capitalist? / Ciara Sutton
Organizational culture and identity at Bang & Olufsen / Davide Ravasi and Majken Schultz
An identity based internationalization process : the BP and Statoil alliance / Lin Lerpold
Practice and identity : using a brand symbol to construct organizational identity / Celia Virginia Harquail
Starbucks : constructing a multiplex identity in the specialty coffee industry / Viólina Rindova
Projecting organizational identity through organizational dress at Air France (1933-2005) / Guillaume Soenen, Philippe Monin, and Audrey Rouzies
Organizational artefacts and the expression of identity in corporate museums at Alfa Romeo, Kartell, and Piaggio / Ileana Stigliani and Davide Ravasi
Crafting an inter-national identity : the Nordea case / Eero Vaara, Janne Tienari, and Olivier Irrmann
Analyzing organizational identities : some guidelines for practice / Lin Lerpold ... [et al.].