Visual marketing : from attention to action /

Bibliographic Details
Other Authors: Wedel, Michel, Pieters, Rik
Format: Book
Language:English
Published: New York : Lawrence Erlbaum Associates, [2008]
Series:Marketing and consumer psychology series.
Subjects:
Online Access:Table of contents only
Description
Physical Description:xii, 307 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780805862928 (alk. paper)
0805862927 (alk. paper)