Cover Image

Social marketing : why should the Devil have all the best tunes? /

Bibliographic Details
Main Author: Hastings, Gerard (Professor)
Format: Book
Language:English
Published: Amsterdam ; London : Elsevier/Butterworth-Heinemann, 2007.
Subjects:
Social marketing.
Marketing social.
Description
Physical Description:xvi, 367 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780750683500 (pbk.)
0750683503 (pbk.)