Cover Image

Waiting for your cat to bark? : persuading customers when they ignore marketing /

Bibliographic Details
Main Author: Eisenberg, Bryan
Other Authors: Eisenberg, Jeffrey, Davis, Lisa T.
Format: Book
Language:English
Published: Nashville : Nelson Business, [2006]
Subjects:
Consumer behavior.
On-demand marketing.
On-demand advertising.
Description
Physical Description:xii, 225 pages : illustrations ; 24 cm. + 1 CD-ROM (4 3/4 in.).
ISBN:0785218971 (hardcover)
9780785218975 (hardcover)