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Rigorous magic : communication ideas and their application /

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Bibliographic Details
Main Author: Taylor, Jim, 1964-
Other Authors: Hatch, Steve
Format: Book
Language:English
Published: Chichester, England ; Hoboken, NJ : Wiley, [2007]
Subjects:
Communication in marketing.
Brand name products.
Branding (Marketing)
Advertising.
Online Access:Table of contents only
Publisher description
Contributor biographical information
Description
Physical Description:xxv, 278 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages [269]-270) and index.
ISBN:9780470026014 (cloth : alk. paper)
0470026014 (cloth : alk. paper)