Cover Image

Museum marketing : competing in the global marketplace /

Bibliographic Details
Other Authors: Rentschler, Ruth, 1953-, Hede, Anne-Marie
Format: Book
Language:English
Published: Amsterdam ; London : Butterworth-Heinemann, [2007]
Subjects:
Museums > Marketing.
Advertising > Museums.
Museums > Public relations.
Description
Physical Description:xxvi, 270 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780750680653 (pbk.)
0750680652 (pbk.)