APA (7th ed.) Citation

Rentschler, R., & Hede, A. (2007). Museum marketing: Competing in the global marketplace. Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

Rentschler, Ruth, and Anne-Marie Hede. Museum Marketing: Competing in the Global Marketplace. Amsterdam ; London: Butterworth-Heinemann, 2007.

MLA (9th ed.) Citation

Rentschler, Ruth, and Anne-Marie Hede. Museum Marketing: Competing in the Global Marketplace. Butterworth-Heinemann, 2007.