Cover Image

Managing marketing /

Bibliographic Details
Main Author: Palmer, Roger (Roger A.)
Other Authors: Cockton, Juanita, Cooper, Graham, M.Sc
Format: Book
Language:English
Published: Oxford, UK ; Burlington, Mass. : Butterworth-Heinemann, [2007]
Subjects:
Marketing > Management.
Description
Physical Description:xi, 380 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780750668989 (pbk.)
0750668989 (pbk.)