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The focus group : a strategic guide to organizing, conducting and analyzing the focus group interview /

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Bibliographic Details
Main Author: Templeton, Jane Farley
Format: Book
Language:English
Published: New York : McGraw-Hill, [1994]
Edition:Rev. ed.
Subjects:
Focus groups.
Marketing research.
Advertising > Research.
Description
Item Description:Includes index.
Physical Description:xiv, 308 pages ; 24 cm.
ISBN:1557385300
9781557385307