The Hummer and the Mini : navigating the contradictions of the new trend landscape /

Bibliographic Details
Main Author:	Waters, Robyn
Format:	Book
Language:	English
Published:	New York : Portfolio, [2006]
Subjects:	Marketing research. New products. Fads. Consumer behavior > Forecasting. Marketing > Recherche. Produits nouveaux. Modes (Goûts collectifs) Consommateurs > Comportement > Prévision.
Online Access:	Table of contents only Contributor biographical information Publisher description