The invisible grail : how brands can be used to engage with audiences /

Brand failures : the truth about the 100 biggest branding mistakes of all time /
by: Haig, Matt
Published: (2003)

Brand hijack : marketing without marketing /
by: Wipperfürth, Alex
Published: (2005)

Sell the brand first : how to sell your brand and create lasting customer loyalty /
by: Stiff, Dan
Published: (2006)

Creating brand loyalty : the management of power positioning and really great advertising /
by: Czerniawski, Richard D.
Published: (1999)

Brands and branding /
Published: (2004)

Brand immortality : how brands can live long and prosper /
by: Pringle, Hamish
Published: (2008)

Why Johnny can't brand : rediscovering the lost art of the big idea /
by: Schley, Bill
Published: (2005)

Branding : [brand strategy, design, and implementation of corporate and product identity] /
by: Vaid, Helen
Published: (2003)

The brand bubble : the looming crisis in brand value and how to avoid it /
by: Gerzema, John, 1961-
Published: (2008)

The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview /
by: Neumeier, Marty
Published: (2003)

Competitive success : how branding adds value /
by: Davis, John
Published: (2010)

How to do business in branded goods : the construction and use of the marketing plan /
by: Morgan, Eric Albert George
Published: (1972)

Branding : a practical guide to planning your strategy /
by: Randall, Geoffrey, 1938-
Published: (2000)

The global brand : how to create and develop lasting brand value in the world market /
by: Hollis, Nigel
Published: (2008)

The business of brands /
by: Miller, Jon, 1971-
Published: (2004)

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity /
by: Aaker, David A.
Published: (2004)

Brand relations management : bridging the gap between brand promise and brand delivery /
by: Apéria, Tony
Published: (2004)

Designing brand identity : an essential guide for the whole branding team /
by: Wheeler, Alina
Published: (2013)

Brand storming : managing brands in the era of complexity /
by: Fioroni, Michele
Published: (2009)

Brandscendence : three essential elements of enduring brands /
by: Clark, Kevin A.
Published: (2004)

Lovemarks : the future beyond brands /
by: Roberts, Kevin, 1949-
Published: (2006)

Lovemarks : the future beyond brands /
by: Roberts, Kevin, 1949-
Published: (2004)

Brands : meaning and value in media culture /
by: Arvidsson, Adam
Published: (2006)

Brands : meaning and value in media culture /
by: Arvidsson, Adam
Published: (2006)

The future of brands : twenty-five visions /
Published: (2000)

Before the brand : creating the unique DNA of an enduring brand identity /
by: Perry, Alycia
Published: (2003)

Smart things to know about brands & branding /
by: Mariotti, John L., 1941-
Published: (1999)

Living brands : collaboration + innovation = customer fascination /
by: Nadeau, Raymond
Published: (2007)

Beyond the brand : why engaging the right customers is essential to winning in business /
by: Winsor, John, 1959-
Published: (2004)

Global brand strategy : unlocking brand potential across countries, cultures and markets /
by: Van Gelder, Sicco, 1964-
Published: (2003)

Beyond branding /
Published: (2003)

The economy of brands /
by: Lindemann, Jan
Published: (2010)

The origin of brands : discover the natural laws of product innovation and business survival /
by: Ries, Al
Published: (2004)

Branding governance : a participatory approach to the brand building process /
by: Ind, Nicholas
Published: (2007)

Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
by: Taylor, David, 1964-
Published: (2004)

Zag : the number-one strategy of high-performance brands : a whiteboard overview /
by: Neumeier, Marty
Published: (2007)