Cover Image

The invisible grail : how brands can be used to engage with audiences /

Bibliographic Details
Main Author: Simmons, John, 1948-
Format: Book
Language:English
Published: London : Singapore : Cyan ; Marshall Cavendish, 2006.
Edition:[New ed.].
Subjects:
Brand name products.
Brand loyalty.
Description
Item Description:Previous edition: London : Texere, 2003.
Physical Description:xiv, 223 pages : illustrations ; 22 cm.
Bibliography:Includes bibliographical references and index.
ISBN:1904879691 (Cyan : pbk.)
9781904879695 (Cyan : pbk.)
9789812618320 (Marshall Cavendish : pbk.)
9812618325 (Marshall Cavendish : pbk.)