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Adland : a global history of advertising /

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Bibliographic Details
Main Author: Tungate, Mark, 1967-
Format: Book
Language:English
Published: London ; Philadelphia : Kogan Page Ltd, 2007.
Subjects:
Advertising > History.
Online Access:Table of contents only
Publisher description
Table of Contents:
  • Pioneers of persuasion
  • From propaganda to soap
  • Madison Avenue aristocracy
  • Creative revolutionaries
  • The Chicago way
  • The Brit pack
  • Eighties extravagance
  • The French connection
  • European icons
  • Media spins off
  • Consolidation incorporated
  • Japanese giants
  • The alternatives
  • Dotcom boom and bust
  • Latin spirit
  • International outposts
  • Shooting stars
  • Controversy in Cannes
  • New frontiers
  • The agency of the future .