Marketing /

Bibliographic Details
Main Author: Pride, William M.
Other Authors: Ferrell, O. C.
Format: Book
Language:English
Published: Boston : Houghton Mifflin Co., 2008.
Edition:14th ed.
Subjects:
Description
Item Description:Revised edition of: Marketing : concepts and strategies. 2006.
Various copies housed in looseleaf binder.
Physical Description:1 volume (various pagings) : illustrations ; 29 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:9780618799701 (hbk. : library ed.)
0618799702 (hbk. : library ed.)
061879963X (looseleaf binding)
9780618799633 (looseleaf binding)