Cover Image

Critical marketing : defining the field /

Bibliographic Details
Other Authors: Saren, Michael
Format: Book
Language:English
Published: Oxford ; Burlington, MA : Elsevier / Butterworth-Heinemann, 2007.
Edition:1st ed.
Subjects:
Marketing > Philosophy.
Marketing > Moral and ethical aspects.
Marketing > Study and teaching (Higher)
Description
Physical Description:xxiii, 252 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780750680660 (pbk.)
0750680660 (pbk.)