Cover Image

Consumer tribes /

Bibliographic Details
Other Authors: Cova, Bernard, Kozinets, Robert, Shankar, Avi
Format: Book
Language:English
Published: Amsterdam ; London : Butterworth-Heinemann, 2007.
Subjects:
Market segmentation.
Consumer behavior.
Description
Physical Description:xvii, 339 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780750680240 (pbk.)
0750680245 (pbk.)