rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Humor in the advertising business
    sub title: theory, practice, and wit
  name:
    name part: Beard, Fred K.
    name part: 1957-
    role:
      role term: creator
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: mdu
    date issued: 2008
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xiv, 205 pages : illustrations ; 23 cm.
  table of contents: Historic attempts at advertising humor -- Theoretically, what's so funny? -- Why typology is a funny word -- How does silly sell? -- When humorous ads aren't funny -- Campaigns that made audiences laugh-- and buy.
  note: Fred K. Beard.
  note: Includes bibliographical references (pages 183-188) and index.
  subject:
    topic: Wit and humor in advertising
  classification: HF5821 .B37 2008
  classification: 659.1
  identifier: 9780742554252 (cloth : alk. paper)
  identifier: 0742554252 (cloth : alk. paper)
  identifier: 9780742554269 (pbk. : alk. paper)
  identifier: 0742554260 (pbk. : alk. paper)
  identifier: 2007002332
  identifier: http://www.loc.gov/catdir/toc/ecip079/2007002332.html
  related item:
    location:
      url: http://www.loc.gov/catdir/toc/ecip079/2007002332.html
  record info:
    record content source: DLC
    record creation date: 070122
    record change date: 20151105101141.0
    record identifier: in00002281136