Humor in the advertising business : theory, practice, and wit /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Lanham :
Rowman & Littlefield,
[2008]
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| Subjects: | |
| Online Access: | Table of contents only |
| Physical Description: | xiv, 205 pages : illustrations ; 23 cm. |
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| Bibliography: | Includes bibliographical references (pages 183-188) and index. |
| ISBN: | 9780742554252 (cloth : alk. paper) 0742554252 (cloth : alk. paper) 9780742554269 (pbk. : alk. paper) 0742554260 (pbk. : alk. paper) |