Buzz : how to create it and win with it /

Bibliographic Details
Main Author: Koch, Ed, 1924-2013
Other Authors: Heady, Christy
Format: Book
Language:English
Published: New York : American Management Association, [2007]
Subjects:
Online Access:Table of contents only
Table of Contents:
  • Honesty comes first
  • Finding your niche
  • The power of my pen
  • Crafting your vision
  • How to engage the media
  • Attracting loyal followers
  • Why your gut rules every time
  • Picking your fights, enforcing your rights
  • Turning mistakes into opportunities
  • Staying organized
  • How to withstand public scrutiny
  • Being open to change.