Scenarios in marketing : from vision to decision /
| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chichester, England ; Hoboken, NJ :
Wiley,
[2006]
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| Subjects: | |
| Online Access: | Table of contents only Publisher description Contributor biographical information |
| Physical Description: | xv, 227 pages : illustrations ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0470032723 (hbk.) 9780470032725 (hbk.) |