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Luxury fashion branding : trends, tactics, techniques /

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Bibliographic Details
Main Author: Okonkwo, Uché
Format: Book
Language:English
Published: Basingstoke : Palgrave Macmillan, 2007.
Subjects:
Luxuries > Marketing.
Brand name products.
Fashion merchandising.
Description
Physical Description:xx, 332 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780230521674 (hbk.)
0230521673 (hbk.)