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The DNA of customer experience : how emotions drive value /

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Bibliographic Details
Main Author: Shaw, Colin, 1958-
Format: Book
Language:English
Published: New York : Palgrave Macmillan, 2007.
Subjects:
Customer relations.
Emotions.
Description
Physical Description:xx, 166 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780230500006 (hbk.)
0230500005 (hbk.)