Archaeology is a brand : the meaning of archaeology in contemporary popular culture /

Bibliographic Details
Main Author:	Holtorf, Cornelius, 1968-
Format:	Book
Language:	English
Published:	Walnut Creek, CA : Left Coast Press, [2007]
Subjects:	Archaeology > Social aspects. Popular culture > Great Britain. Popular culture > Germany. Popular culture > Sweden. Popular culture > United States. Mass media > Social aspects. Archaeology > Public opinion. Archaeologists > Public opinion.
Online Access:	Table of contents only

Table of Contents:

Investigating the meaning of archaeology in popular culture
Archaeology : a trendy subject
Approaching the field
A travel log
Archaeology in the mass media
Archaeology on tv
Germany : Gisela Graichen's adventure archaeology
Sweden : Göran Burenhult's exotic explorations
Great Britain : Time Team's digging detectives
Archaeology in newspapers
What people are thinking about archaeology
The single most significant source of information about archaeology is tv
The most common association people have with "archaeology" is digging up things
People enjoy "doing" archaeology themselves
Discussion
The archaeologist in popular culture : key themes
The A theme : the archaeologist as adventurer
The D theme : the archaeologist as detective
The R theme : the archaeologist making profound revelations
The C theme : the archaeologist taking care of ancient sites and finds
The archaeologist's clothes
Alternative themes .