Archaeology is a brand : the meaning of archaeology in contemporary popular culture /

Bibliographic Details
Main Author: Holtorf, Cornelius, 1968-
Format: Book
Language:English
Published: Walnut Creek, CA : Left Coast Press, [2007]
Subjects:
Online Access:Table of contents only

MARC

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245 1 0 |a Archaeology is a brand :  |b the meaning of archaeology in contemporary popular culture /  |c Cornelius Holtorf ; illustrated by Quentin Drew. 
264 1 |a Walnut Creek, CA :  |b Left Coast Press,  |c [2007] 
264 4 |c ©2007 
300 |a ix, 183 pages :  |b illustrations ;  |c 22 cm. 
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504 |a Includes bibliographical references (pages 155-171) and index. 
505 0 |a Investigating the meaning of archaeology in popular culture -- Archaeology : a trendy subject -- Approaching the field -- A travel log -- Archaeology in the mass media -- Archaeology on tv -- Germany : Gisela Graichen's adventure archaeology -- Sweden : Göran Burenhult's exotic explorations -- Great Britain : Time Team's digging detectives -- Archaeology in newspapers -- What people are thinking about archaeology -- The single most significant source of information about archaeology is tv -- The most common association people have with "archaeology" is digging up things -- People enjoy "doing" archaeology themselves -- Discussion -- The archaeologist in popular culture : key themes -- The A theme : the archaeologist as adventurer -- The D theme : the archaeologist as detective -- The R theme : the archaeologist making profound revelations -- The C theme : the archaeologist taking care of ancient sites and finds -- The archaeologist's clothes -- Alternative themes . 
650 0 |a Archaeology  |x Social aspects. 
650 0 |a Popular culture  |z Great Britain. 
650 0 |a Popular culture  |z Germany. 
650 0 |a Popular culture  |z Sweden. 
650 0 |a Popular culture  |z United States. 
650 0 |a Mass media  |x Social aspects. 
650 0 |a Archaeology  |x Public opinion. 
650 0 |a Archaeologists  |x Public opinion. 
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