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mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing strategy and management
  name:
    name part: Baker, Michael J.
    name part: 1935-
    role:
      role term: creator
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: enk
    date issued: 2007
    edition: 4th ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xxviii, 577 pages : illustrations ; 25 cm.
  note: Michael J. Baker.
  note: Includes bibliographical references and index.
  subject:
    topic: Marketing
    topic: Management
  subject:
    topic: Marketing
  classification: HF5415.13 .B353 2007
  classification: 658.8
  identifier: 9781403986276 (pbk.)
  identifier: 1403986274 (pbk.)
  identifier: 2006052191
  identifier: http://www.loc.gov/catdir/enhancements/fy0705/2006052191-b.html
  identifier: http://www.loc.gov/catdir/enhancements/fy0705/2006052191-d.html
  identifier: http://www.loc.gov/catdir/enhancements/fy0705/2006052191-t.html
  related item:
    location:
      url: http://www.loc.gov/catdir/enhancements/fy0705/2006052191-t.html
  related item:
    location:
      url: http://www.loc.gov/catdir/enhancements/fy0705/2006052191-b.html
  related item:
    location:
      url: http://www.loc.gov/catdir/enhancements/fy0705/2006052191-d.html
  record info:
    record content source: DLC
    record creation date: 061229
    record change date: 20151105053543.0
    record identifier: in00002251228