Actionable web analytics : using data to make smart business decisions /

Bibliographic Details
Main Author:	Burby, Jason
Other Authors:	Atchison, Shane
Format:	Book
Language:	English
Published:	Indianapolis, IN : Wiley Publishing, [2007]
Subjects:	Web usage mining. Data mining. Internet users > Statistics > Data processing. Business enterprises > Computer networks. Electronic commerce. Internet marketing. Web sites > Design.