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Airline choices for the future : from alliances to mergers /

Bibliographic Details
Main Author: Iatrou, Kostas, 1974-
Other Authors: Oretti, Mauro
Format: Book
Language:English
Published: Aldershot, England ; Burlington, VT : Ashgate, [2007]
Subjects:
Airlines > Management.
Strategic alliances (Business)
Online Access:Table of contents only
Table of Contents:
  • Once rivals, now partners : why?
  • Learning from the past, looking at the present : first the facts
  • Once rivals, now partners : how?
  • Landed or stranded--are alliance customers happy?
  • Allied and profitable, or miserably entangled?
  • Learning from the past, looking at the future : success stories
  • Not always a happy ending
  • 'The road not taken' : further along the alliance or the merger path?