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Chasing cool : standing out in today's cluttered marketplace /

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Bibliographic Details
Main Author: Kerner, Noah
Other Authors: Pressman, Gene, Essex, Andrew
Format: Book
Language:English
Published: New York : Atria Books, 2007.
Edition:1st Atria Books hardcover ed.
Subjects:
Marketing.
Online Access:Publisher description
Table of contents only
Sample text
Table of Contents:
  • The iPod of my industry
  • Ordering in
  • Disruptive for disruption's sake
  • Borrowing equity
  • Risk management
  • Don't full up your cup
  • Outro.