Chasing cool : standing out in today's cluttered marketplace /

Bibliographic Details

Main Author:	Kerner, Noah
Other Authors:	Pressman, Gene, Essex, Andrew
Format:	Book
Language:	English
Published:	New York : Atria Books, 2007.
Edition:	1st Atria Books hardcover ed.
Subjects:	Marketing.
Online Access:	Publisher description Table of contents only Sample text