Cover Image

Advertising sin and sickness : the politics of alcohol and tobacco marketing, 1950-1990 /

Bibliographic Details
Main Author: Pennock, Pamela E.
Format: Book
Language:English
Published: DeKalb : Northern Illinois University Press, [2007]
Series:Drugs and alcohol (De Kalb, Ill.)
Subjects:
Advertising > Alcoholic beverages > United States > History > 20th century.
Advertising > Cigarettes > United States > History > 20th century.
Corporate speech > United States.
Online Access:Table of contents only
Table of Contents:
  • Introduction : health, morality, and free speech
  • The failed fight to ban alcohol advertising, 1947-1958
  • Temperance and mass society
  • The industries' regulatory response
  • Legislative battles: politics and rhetoric
  • The battle to regulate cigarette marketing, 1960s
  • Emergence of the postwar antismoking movement
  • The warning label debate
  • The next push : restricting advertising
  • The new temperance movement and alcohol marketing restrictions
  • 1970s and 1980s
  • The political, legal, and scientific context of regulation
  • Policy contests: warning labels and advertising controls
  • Conclusion: the elusive quest for restraints.