A tiger in the tank : Ernest Dichter : an Austrian advertising guru /
| Uniform Title: | Tiger im Tank. |
|---|---|
| Other Authors: | , , |
| Format: | Book |
| Language: | English |
| Published: |
Riverside, Calif. :
Ariadne Press,
[2007]
|
| Edition: | Expanded English ed. / edited by Lowell A. Bangerter. |
| Series: | Studies in Austrian literature, culture, and thought.
|
| Subjects: | |
| Online Access: | Table of contents only |
Table of Contents:
- Kick-off : Ernest Dichter, a man from Vienna / Gerd Prechtl
- The secret Freudian : Ernest Dichter as a witness of his work / Franz Kreuzer in an interview with Ernest Dichter
- "Rabbi Ernest" : the strategist of desire, a portrait / Thomas Cudlik, Christopher Steiner
- The clock of life : memories of a friend / Peter Scheer
- A life with Ernest : episodes from a Jewish emigrant's fate between hope and fulfillment / Hedy Dichter from conversations with Gerd Prechtl
- Dichter lives on : motivational research and advertising today : incredibly good persuaders / Franz Kreuzer interviews Patrick Schierholz
- Brain-script/brain-spot / Franz Kreuzer interviews Christian Mikunda
- Win-win/lose-lose / Franz Kreuzer interviews Paul Watzlawik
- Interpretive versus descriptive research / Ernest Dichter
- Ernest Dichter, unadorned / Thomas Dichter
- Conclusion : "The Austria of which I dream" / Gerd Prechtl.