A tiger in the tank : Ernest Dichter : an Austrian advertising guru /

Bibliographic Details
Uniform Title:	Tiger im Tank.
Other Authors:	Kreuzer, Franz, Prechtl, Gerd, Steiner, Christoph
Format:	Book
Language:	English
Published:	Riverside, Calif. : Ariadne Press, [2007]
Edition:	Expanded English ed. / edited by Lowell A. Bangerter.
Series:	Studies in Austrian literature, culture, and thought.
Subjects:	Dichter, Ernest, > 1907-1991. Motivation research (Marketing)
Online Access:	Table of contents only

Description
Physical Description:	214 pages : illustrations ; 22 cm.
Bibliography:	Includes bibliographical references (pages 209-210) and index.
ISBN:	157241152X 9781572411524