APA (7th ed.) Citation

Kreuzer, F., Prechtl, G., & Steiner, C. (2007). A tiger in the tank: Ernest Dichter : an Austrian advertising guru (Expanded English ed. / edited by Lowell A. Bangerter.). Ariadne Press.

Chicago Style (17th ed.) Citation

Kreuzer, Franz, Gerd Prechtl, and Christoph Steiner. A Tiger in the Tank: Ernest Dichter : An Austrian Advertising Guru. Expanded English ed. / edited by Lowell A. Bangerter. Riverside, Calif.: Ariadne Press, 2007.

MLA (9th ed.) Citation

Kreuzer, Franz, et al. A Tiger in the Tank: Ernest Dichter : An Austrian Advertising Guru. Expanded English ed. / edited by Lowell A. Bangerter. Ariadne Press, 2007.