Processing Web ads : the effects of animation and arousing content /

Bibliographic Details
Main Author: Chung, Yongkuk
Format: Book
Language:English
Published: Youngstown, N.Y. : Cambria Press, [2007]
Subjects:
Online Access:Table of contents only
Description
Physical Description:xvi, 110 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages [101]-108) and indexes.
ISBN:9781934043240 (alk. paper)
1934043249 (alk. paper)