Emotions, advertising and consumer choice /

Bibliographic Details
Main Author:	Hansen, Flemming
Other Authors:	Christensen, Sverre Riis
Format:	Book
Language:	English
Published:	[Denmark] : Copenhagen Business School Press, 2007.
Subjects:	Consumer behavior. Advertising > Psychological aspects.

Description
Physical Description:	462 pages : illustrations ; 23 cm.
Bibliography:	Includes bibliographical references (pages [431]-462).
ISBN:	9788763001984 8763001985