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Pharmaceuticals-- where's the brand logic? : branding lessons and strategies /

Bibliographic Details
Main Author: Moss, Giles David
Format: Book
Language:English
Published: New York : Pharmaceutical Products Press, [2007]
Subjects:
Drugs > Marketing.
Brand name products > Management.
Pharmaceutical industry.
Online Access:Table of contents only
Description
Physical Description:xv, 223 pages : illustrations ; 22 cm.
Bibliography:Includes bibliographical references (pages 203-207) and index.
ISBN:9780789032584 (hard 13 : alk. paper)
0789032589 (hard 13 : alk. paper)
9780789032591 (soft 13 : alk. paper)
0789032597 (soft 13 : alk. paper)